I’m a copywriter and content strategist. And I don’t say those words lightly.

I’ve got 15 years of professional experience, writing everything under the sun.

I’ve put together copy for a dozen startups in DC and Toronto. I’ve written content for technology, wellness, a crossfit gym and even a women’s clothing line.

It doesn’t matter what needs to be written. I’ll get ‘er done because I’m a goddamn machine who’s not afraid of a little research.

I’ve also worked in-house a few times, but that’s no biggie.

Writing and Editing Work Experience

(April 2019 – Present) Higher Education Marketing
SEO writer and search engine wonderchild

  • Find devious (but legitimate) ways to increase traffic to college and university websites.
  • Write everything SEO related, all the time.
  • Perform site audits and draft SEO recommendations.
  • Spend more time researcher words in a day than most people do in a lifetime.

(September 2018 – Present) FitCompany
Copywriter for a team-building wellness company.

  • Revised website front page and all marketing documents.
  • Advised on promotional video scripts, landing page designs.
  • Researched competitors and established initial branding guidelines.

(May 2016 – January 2018) Core
Managing editor at a data-enrichment marketing automation service.

  • Drafted and edited web copy, marketing materials and product documentation.
  • Managed, wrote and edited for the Voices content series, focusing tell real-world small business challenges and triumphs.
  • Coordinated with team via conference call, proposed UI updates and fixes, and quality tested product.

(October 2016 – April 2017) EdClub
Lead writer at an educational software company.

  • Managed writing team for NewsBlocks project, presenting newspaper stories to kids in an interactive medium.
  • Wrote video scripts and drafted lesson plans for Digital Citizen project, introducing kids to computers, the web and other facets of modern technology.
  • Improved publication slate: 50% increase in minimum content per issue; increased release dates from 1 issue every 3 years, to 3 issues every year.

(January 2014 – October 2016) 202Strong
Copywriter for a Washington, DC gym chain.

  • Revised website front page and all marketing documents.
  • Drafted new promotional material.
  • Researched competitors and established branding guidelines.

(October 2014 – June 2016) Spree Commerce
Writer and editor for an e-commerce technology start-up.

  • Revised all existing technical documents and drafted content for site redesign.
  • Researched and prepared content for company blog and marketing material.
  • Research and compared competitor products, and translated this information into one-sheets and infographic content.

(September 2014 – October 2015) YellowPages: New Home
3-month initial contract (extended to 1-year). Neighborhood guide writer, editor and photographer for the Montreal area.

  • Wrote, researched and edited 20+ guides on individual Montreal neighbourhoods.
  • Researched real-estate and rental markets for changes and upcoming hotspots.
  • Photographed neighbourhood landmarks (cafes, cultural centres, parks, etc.)

(April 2013 – January 2014) Cinemaria
Primary writer for an ultimately aborted documentary television series set to be shot on location at the CHUM hospitals here in Montreal.

  • Wrote and prepared pitch documents, emails and other material for network submissions for a documentary television pilot.
  • Researched and wrote spec scripts for sample episodes.
  • Worked with line producer to create budget proposals and samples.

(May 2011 – May 2012) Walyou.com
Content contributor for a leading technology and geek culture website.

  • Wrote, researched and edited 150+ technology and geek culture news articles.
  • Coordinated with editorial staff and submitted deliverables within a narrow-time frame.
  • View my Waylou author page.
In-House Positions

(June 2014 – January 2018) Journal of Religion and Culture (JRC)
Editor-in-chief at a longstanding peer-reviewed graduate publication.

  • Revived a near-defunct academic publication.
  • Assembled new editorial team, implemented new app-based workflows to streamline operations and management.
  • Improved publication slate: 50% increase in minimum content per issue; increased release dates from 1 issue every 3 years, to 3 issues every year

(February 2014 – December 2014) Gradesavers Tutoring
Marketing coordinator and copy writer for a major Montreal tutoring company.

  • Designed marketing campaigns (social media, web ads, guerrilla and peer-to-peer).
  • Coordinated day-to-day marketing and copy writing tasks.
  • Oversaw website redesign and implemented new marketing team workflow.
  • Tutored students in history, marketing, English literature, and anthropology.

(February 2011 – May 2012) 21st Century Food
Marketer and copy writer at a modern, American catering and ready-made meal company.

  • Designed new web content and content architecture.
  • Oversaw implementation of new website.
  • Designed and coordinated marketing campaigns and social media strategy.
  • Coordinated and assisted in complete menu photography.

(March 2010 – February 2011) Sarah’s Universe Clothing
Marketer and copy writer for an “off the rack” style clothing website.

  • Coordinated storefront content with buyer and web master.
  • Uploaded and created product details.
  • Managed inventories across sales channels.
  • Managed social media and marketing campaigns.
Websites Founded and managed

(February 2011 – November 2013) slashCast Podcast
Co-founder and main content writer for an upstart podcast and geek culture website.

  • Wrote, researched and edited 30+ gaming, technology and geek culture articles.
  • Prepared and contributed to weekly Podcast.
  • Managed editorial process, talked on the podcast, assigned articles to writing staff.
  • Acted as main editor for web content. .

(October 2010 – December 2011) Bacon ‘n Brains
Co-founder and main satire writer for a comedy and geek culture website.

  • Planned editorial content, edited other contributor’s articles.
  • Wrote and edited 30+ posts about Canadian politics, life in Montreal and then cutting edge pieces on Zombies.
  • Managed editorial process, aided webmaster and graphic designer.


Please refer to my bibliography.