Let me tell you a story.
I once launched a Google Ads campaign with a budget of $10.00 a day, only I forgot to include the period between the zeros.
Fortunately, while on the walk back to the metro and I realized what happened and was able to race back time to fix that before the weekend.
Another time, I showed up at a graduate seminar to give a presentation only to discover I misread the topic and none of my talking points were relevant.
Yikes.
We all make mistakes. What matters is whether we learn from them or not.
Nowadays, I’d like to think I’ve grown just a little bit.
I’m at the stage of my career where I’ve completed my doctorate, have a book on the way to publication, and have helped dozens of business, organizations, and institutions to not just avoid these kinds of elementary mistakes but to take their digital marketing game to the next level.
I’m not saying I’m where I am because I accidentally gave a campaign a hundred times the budget it should have, but it was one of many events that taught me to be cautious, focus on the details, and above all else understand the importance of taking action when it needs to be taken.
What else is there to say about me?
Well, I earned my Ph.D. from Concordia University in 2021. During my time there, I taught courses in the Department of Religions and Cultures and gave tutorials in technical writing for the department of Engineering.
While there, I was also the editor for the Journal or Religions and Cultures. I successfully revived a near-dead journal, we digitized our workflows, rebranded, and managed to get out two editions a year during my tenure (where there had only been one issue over the previous seven years).
On the academic side of things, my research interests are primarily focused on American religion, celebrity, men’s studies, and media. My first book on this subject, titled Prime-Time Bishop, will be released in late 2025.
Career-wise, I’m the founder Acorn Digital Consulting, a boutique digital marketing agency focusing on offering data-driven solutions that help businesses expand their reach and grow their bottom line.
Through Acorn and my other consulting work, I’ve helped clients double their lead volume, unlock new marketing channels, automate email campaigns that convert, and cut back on hundreds of thousands of dollars of wastage on campaigns that didn’t.
I’m a also writer. My award-winning short fiction leans into the speculative and the surreal, and my screenplays have been recognized at festivals. I’ve been published under my own name and various pseudonyms including JM Connors.
Whenever I have free time, you’ll probably find me hiking, canoeing, or spending time with my wife and daughters.
Let’s connect and create something meaningful.