Alexander here. I’m an innovator at the intersection of education, marketing, academia, and creative writing.
As the Director of Paid Ads and Analytics at Higher Education Marketing (HEM), I lead a skilled team dedicated to empowering the student recruitment efforts of higher education institutions in Europe and North America. Since joining in 2019, we’ve propelled dozens of schools to new heights, employing data-driven analytics to attract and enroll students with precision-crafted messages and marketing strategies.
Beyond my role at HEM, I wield a versatile digital marketing skill set honed through years of experience. I’ve orchestrated impactful content strategies for startups spanning ecommerce, InfoSec, EdTech, SaaS, and numerous startups. I’m master of SEO and content strategy and have helped organizations craft compelling brand identities and content ranging from well-optimized blogs to engaging video scripts. I’m also passionate about AI and how businesses can transform using the latest in available technology.
In 2021, I defended my Ph.D. from Concordia University, where I also taught part-time as a lecturer and served as Editor-in-Chief of the Journal of Religion and Culture. Today, I champion interdisciplinary exploration in the realms of religion, media, and men’s studies as an independent scholar.
I’m also an award-winning short fiction author with a focus on speculative storytelling. Several of my screenplays have earned accolades and been part of the official selection of various festivals.
When I’m not shaping narratives or dissecting data, you’ll find me immersing myself in nature, either hiking and canoeing. I’m also no slouch in the kitchen.
Now that you’ve glimpsed into my world, I’m eager to hear about yours.
Let’s connect and make some magic happen.