Let me tell you a story.
I once launched a Google Ads campaign with a budget of $10.00 a day.
Only, I forgot to include the period between the zeros.
In other words, I accidentally set it to spend $1000 a day.
Yikes.
Fortunately, while on the walk to the metro station and I realized what happened and was able to race back time to fix that mistake before the weekend.
Phew.
The lesson? We all make mistakes.
What matters more than making them is whether we learn from them or not.
Nowadays, I’d like to think I’ve grown just a little bit in the decade or so since then.
I’m at the stage of my career where I’ve completed my doctorate, I have a book on the way to publication, and have helped dozens of business, organizations, and institutions to not just avoid these kinds of elementary mistakes but to take their digital marketing game to the next level.
I even run my own boutique marketing agency, called Acorn, helping brands just like yours see better increases on their digital marketing spend.
I’m not saying I’m where I am because I accidentally gave a campaign a hundred times the budget it should have.
I’m saying I’m at this stage because like all good marketers (and wines), I’ve only gotten better with age.
Making the most out of your Marketing Budget
This little story was one of many events that taught me to be cautious, focus on the details, and above all else understand the importance of taking action when it needs to be taken.
As well as ensuring that every ad dollar you spend has the greatest return-on-investment (ROI) possible.
One of the biggest mistakes businesses just like yours make when working with digital marketers is not keeping track of how your ad budget is spent.
There’s the portion of your budget that converts, that leads to a growth in revenues, and then there’s the portion that could be better managed.
There’s the portion that doesn’t need to be spent the way it is.
Over the past decade or so, I’ve reviewed hundreds of ad accounts and marketing budgets and done just this – identify where your budget could be better spent.
By going into the data and making assessments, I’ve saved businesses upwards of tens of millions in spending that would otherwise have been wasted.
If you’re running digital ads, that’s just one of the things I can do for you.
Other areas where my expertise will make a difference:
- Channel by channel audits to understand your true revenue drivers and loss leaders.
- Conversion rate optimization (CRO) ensuring that your funnel is as tight as possible, and as few leads /sales as possible are lost.
- Search Engine Optimization (SEO) and AI Engine optimization (AEO) helping ensure your content gets found by the people looking for it.
- Campaign planning, strategy, and road-to-launch
- Crafting compelling content that actually sells, whether it be for your advertising campaigns, organic content, and general branding.
If you’re running digital marketing of any kind and looking to elevate your game, just shoot me a message.
But be warned – I’m selective about the clients I take on. If you work with me and be part of my exclusive list, you have to be ready to sometimes hear some hard truths, make some meaningful choices, and be prepared to take your business to the next level.