Ecommerce is the art of selling useless shit on the web. Some people make a living out of it, other spend their living on it. Behind every successful ecommerce venture are a whole ton of people playing different roles in the company, each contributing to the team in different but important ways.
Sell useless shit to people who don’t want it.
Make people think they want the useless shit you sell just long enough for you to sell it.
Make sure the useless shit you are selling is actually being sold.
See if you are selling enough of the useless shit you need to sell.
Pack all the useless shit you sell into dumb little boxes.
Answer the phone when people call about the useless shit you sell.
Make sure the website you use to sell useless shit keeps selling useless shit.
Make sure all the useless shit you sell doesn’t look very useless.
Convince your employees that there is meaning behind all this useless shit.